Why is Social Media Marketing Important for Business?
It doesn’t matter whether you’re running a small local shop or a big national firm; social media is a crucial part of your business marketing strategy.
It helps you connect with your customers, increase brand awareness and boost leads and sales. With more than three billion people using social media every month around the world, that’s no passing trend. What you do not know is that now is the right time to get the social media of your business off the ground. You don’t have to learn any buzzword or have the elusive number of followers. You can start right away — and even enjoy yourself in the process.
Here are six reasons why social media marketing is important for businesses:
1. Build Awareness
If people don’t know about your business, they won’t be able to become your customers. Social media boosts your visibility among potential customers, allowing you to reach a broad audience by spending time and effort efficiently. Along with that, creating a company profile on all of the big social networks is easy, and you have nothing to lose. To develop a social networking plan, identify what you expect to bring out of it.
Do you want to find potential clients for your services?
Are you hoping to get more neighborhood customers into the stores?
By keeping your strategy specific, you will be able to determine which social media channels will be the best fit for your business.
2. Communicate Authority
Customers are getting more sophisticated and discerning on which businesses they support. They will do a quick search to browse your web site and social media before making a decision.
Would they notice an empty warehouse or a rich information source?
By creating robust social media profiles that you regularly update with appropriate content helps establish the credibility of your company. It also ensures that you get an excellent first impression across social media, showing that your business is trustworthy, informed, and easy to approach.
Look for ways to prove your expertise as a leading think tank in your industry — like writing pieces related to your expertise or expanding on the mission of your business. By demonstrating what your company provides and values, you’ll create confidence in future customers.
3. Show Authenticity
Customers are not intrigued by businesses that publish social media messages in a bland, corporate format.
It is essential to let the essence of your company shine out in everything you post on social media. What does that sound like to your brand voice? How does it express who you are?
Whether it is humorous and funny, or formal and polite, practice getting your brand tone right. Be true to who you are and not who you believe you want to be. Followers use your social media pages to see real people underneath. Show them out.
4. Encourage Engagement
Social networks are evolving, continually launching new apps, and some business owners can be overwhelmed by this rapidly shifting climate.
Yet remember you needn’t do it all. Experiment with new ways of communicating with your audience and learn through this process. One day, you could post a series of Instagram stories to give your office customers a back-the-scenes tour. Next, you could host a short Q&A session by streaming Facebook Live content. Through time, you’ll get a better understanding of the preference of your target audience.
With an easy setup, you can create entertaining video content for social media — good lighting, a camera, and a tripod. Do a test run before you go live to ensure that your internet service or hotspot has adequate bandwidth to reduce errors and interruptions.
5. Provide Support
Social media have effectively broken-down walls that remain between business and their potential customers. Like, many people turn to Facebook or Twitter instead of calling a customer service line to solve problems or find information.
Create your identity as a compassionate, loving brand across social media to provide support:
- Create a system that tracks customer comments, questions, and social media complaints.
- Respond to questions and concerns as quickly as possible.
- Step out of the way to help and be optimistic.
- Listen carefully all the feedback that you receive, and make your consumers feel understood.
6. Grow Affordably
Marketing expenses are piling up, and not every organization can fund big campaigns. But social media advertising can get a lot of value for your money. Whatever your size or budget, your company has the potential to expand your following and achieve your targets through ads on social media like Facebook and Instagram.
Know who you are trying to reach when building an ad campaign and what goal you want to achieve, so you don’t waste any of your budgets on advertising that isn’t helpful. Choose the content that educates or entertains (or does both at the same time) to avoid overly salesy ads.
Social media marketing is a critical aspect of the company strategy but handling it doesn’t have to be overwhelming. Take the first step, build a profile, and start customer engagement.