Top Elements of a Successful Outreach Strategy
In the era leading up to the Internet, salespeople would cold call potential customers and offer their services over the phone or seek new business in person. Nowadays, you can get in touch with influencers, clients, brand ambassadors and everyone else who may be essential to promoting your product or service with a single email.
Email outreach is a marketing tool that enables you to create relationships with like-minded people or organizations to help build your brand awareness. Because of the large volume of websites that already live on the Internet, yours must stand out to be noticed enough. Email outreach will play a key role in your overall marketing plan, regardless of the size of your business or what product/service you are promoting. You might be already be engaged in digital marketing tools such as using social media and optimizing site with SEO keywords. But you also need an effective strategy so that potential customers, brand ambassadors and influencers are not unintentionally turned away.
Make your outreach strategy a success with the help of these seven elements:
1. Prospect the right contact
You do not send emails about your outreach to everyone. To determine which company, blogger, or expert site your content fits in with, you must do your research. There are three main groups of individuals that you can reach out to.
- High rollers
They are the experts and mega-influencers. High rollers are high-profile people or businesses specialized in just what you are doing except that they have made a name for themselves.
- Medium rollers
Not as well-established as high rollers, these are individual who can hold a sizeable audience. Medium rollers are connoisseurs in their field and are more expected to respond to sender emails that they don’t know about.
- Tiny rollers
Tiny rollers are influencers who try to build their audience just like you. These individuals are perfect for an e-mail outreach campaign because both of you will benefit. You get your well-crafted content to be posted, and you do the same with theirs so you can both create your follow-ups at the same time.
2. Use A Catchy Email Subject Line
A simple subject line must get right to the point. You need to put yourself in one short sentence and pitch the material. The subject line is the first thing your outreach email recipient can see, and if it doesn’t catch their attention, they don’t read your post. Your subject line requires to be easy to comprehend, clear, specific, and relevant to your pitch.
3. Add Personalization
You need to personalize the body of your email to the person you ‘re sending it to. If you send the same email to different influencers, they are going to catch on, and you are going to be blacklisted. By customizing the recipient’s email body, you ‘re showing them you ‘re very familiar with their job, their audience and you appreciate how important they are. If you are targeting a medium roller, you should ask for guidance too. Butter them up without cringing, and they would be more likely to post your content on their website or link to it.
4. Exhibit Value
Your email body needs to prove your worth. To do so, convey effectively how important you are to your email receiver and vice versa. Show how both sides attach value when linking when your site or sharing your material on theirs—Evite sloping pitches. Be concise and convincing, and get the timing correct without asking for a connection or a retweet.
5. Don’t Forget the Call to Action (CTA)
A good CTA gets you somewhere, while a great CTA gets you everywhere. A successful call for action (CTA) will include a submission, a link to the content that you want them to look at and a clear explanation of what they need to do (be it a link to your site, a retweet or a post about your content).
They ‘re going to need two CTAs. The former inside the pitch and the latter at the end. The preliminary CTA will have the link to your content, and the next will be a reminder/invitation of what you are requesting.
6. Follow up
Whether or not you have received an email from the list, you need to follow up. Enable a follow-up email 3-4 days before initiation. The receiver may have been busy and read your post, but it may take a few days to reply. When sending a follow-up email, point back to the original pitch but adjust the message while showing your value.
7. Track Your Campaign
All campaigns for e-mail outreach must be tracked. It’s the best way to calculate your response levels to see which businesses say “no” to your pitch outwardly and which ones interact with you. There is software available which is specially developed for this purpose to help you stay organized when monitoring your e-mail outreach campaign.
Now that you understand how to plan an email outreach strategy effectively go out and develop some connections!