8 Marketing Trends to Watch in 2020
8 Marketing Trends to Watch in 2020, As we are near to ending this year, we look forward to continuing marketing innovation — recent technology developments for marketers to explore, and new ways to identify and communicate with customers. Through hundreds of industry-wide forecasts and analyses, here are the top eight marketing patterns to watch for in 2020.
1. Voice search
Perhaps the most crucial marketing phenomenon in 2020 will be mounting voice searches on apps such as Google Home or Amazon Echo / Alexa. According to Statistica, 36 million smart speakers were possibly sold in 2019, and 34 million were sold the year before.
From novelty products to daily grocery shopping, customers use smart speakers to find out product details and place their orders. Limited to half the owners use their smart speakers every day. Most users are open to receiving customised tips, promotions, and event updates through their voice-activated speakers, according to Quora Creative.
2. Customer experience
The idea of combining marketing with Customer Experience (CX) isn’t new, but it’s likely to gain momentum in the coming year. A blended brand experience calls for serious investment in customer service and relationship building, dedicated to impressing positive experiences, changing feelings, and delighting added value customers.
Exceptional customer service takes the lead as one of the best marketing trends, focusing on inbound campaigns to attract and maintain new customers. If consumers post their positive experience or excellent service, their comments are more likely to affect new consumer behaviour than advertising.
3. Hyper- Personalisation
A crucial aspect of enhancing customer service is to make it about the individual — not generic, not even unique, but incredibly personalized. We step beyond simple automation to greet a customer by name and delve into personal shopping preferences and browsing patterns and exploit behaviour, desire and need to optimize conversions.
In spite of this increasing marketing trend, 80% of marketers today do not tailor their efforts, even though they know it increases customer engagement.
4. Artificial intelligence (AI)
Chatbots and various forms of automation are now commonly used tools that help with personalized suggestions, more informative predictive analysis, and a host of other main marketing functions. In fact, without sweeping advances in AI, none of the first three trends mentioned here would be possible. Some of the most crucial developments are happening in places that were beginning to feel stagnant but can remain significant and competitive with the aid of AI.
For starters, it has become more comfortable and quicker to create simple websites and run standard advertising campaigns. Not every new phenomenon or growth has to represent a whole new path. Like with AI, it also means a new application that can either restore or revitalize an existing strategy.
5. Live Video
We have already seen the increase of video as a communication device, and now the movement is toward live media, broadcasting content across many already existing platforms (Instagram Stories, Facebook Live, etc.). Watching a live video is compared to reading a blog or social post, and shoppable video material begins to have a more significant effect on consumer behaviour.
Live video generates a sense of intimacy and urgency, mainly when the content is ephemeral. Some advances in viewers that can enhance both experiences are interactive 360 videos and better one-on-one video experiences. See the growing need for searchable, immersive, and soundless videos to be captivating.
6. Brand Integrity
We all know how easily a brand can be affected by bad online reviews and disgruntled consumers taking the negative experiences to their platforms. Well, beyond consumer service, brands are supposed to behave ethically in every area of their business, and brand ethics instantly means your action through social media on climate change, inclusiveness, and behaviour.
What this suggests is a different type of marketing tale, one in which the organisation shares the story of refusing to start carrying cigarettes or weapons, or tweets support for a movement for human rights.
7. Content Marketing (Still) Converts
Great content still generates returns, what with all the other shifts in marketing occurring around us. This theme for 2020 is not fresh, but just a reminder to stick to what works and not get too tangled in what’s happening. Whether it is timely, distinct, high-value, and relationship-driven, a content strategy can still deliver higher growth levels of 30 per cent.
8. Privacy and Data Protection
We cannot address the top nine marketing patterns without focusing on privacy and data protection for our customers. The huge volume of data fueling our analytics and tactics poses some significant security risks.
All your social media platforms are classified as high risk for data breaches, and most technology experts expect that their own companies will suffer a significant security breach at some stage during the year.
And consumers are smarter and more educated than ever about the privacy of their data and what they expect from companies. We want companies to care about their privacy and the protection of personal data.