Why Your SEO Optimization is Not Working?
7 Reasons Why Your SEO Optimization is Not Working? You’re trying DIY SEO, or maybe you’ve hired an SEO firm or consultant to do SEO for your company. It has been three months, and there hasn’t been any change in your traffic, leads and sales. You start wondering why your SEO doesn’t work, perhaps SEO isn’t working for your business, or you think you’ve failed.
You begin to question a lot of things like,
How long will SEO take?
Instead of doing it myself,
should I recruit someone?
Did I employ the right SEO company?
We as SEOs may not know all the reasons a website ranks inside Google, but we have found some good connections about why websites are not ranked through research. This article provides you with a high-level insight into why your SEO optimization might not be working for your business:
1. Your Website Design Experience
You should ask yourself whether your website is user-friendly and look amazing on all devices. Or was SEO part of the design and development process? Here are some factors you should look at:
- Is your Website design plan outlined?
- Was an information architecture strategy developed and implemented on the website?
- Was a content strategy developed, and the basics of on-site SEO Optimization completed?
Having a user-friendly website design experience is highly essential for your SEO to work and generate traffic.
2. Your Website Speed
Does your SEO rankings affect site speed? The answer to it is yes, it does. Site speed would influence rankings but will carry less weight than other main ranking variables, such as useful content, importance, authority links, etc. For mobile surfing being a more significant part of how users navigate your website and connect with it, that’s no longer true. Speed has become an essential factor to be considered in SEO rankings. Some studies say that your target audience expects a website to load in under two seconds. If that’s not there, it is easy for them to bounce off and open a website that does.
3. Your Content Has Gaps
We connect to clients who want to push Google traffic for unique keywords and topics. When we do a simple gap analysis on their website, we find that many of the keywords they want to reach have little-to-no content. Also, if you lack a good content strategy, you can’t rank without the right material for keywords and topics that would show Google can.
4. You Created Bad Content
This element on the checklist is one of the top 3 reasons the SEO does not perform. Google uses machine learning to classify high-value content and rate it within its organic search results more frequently in both its Panda and primary algorithms. Do not expect to rank if you’ve paid anyone to build generic 500-word posts for your website. Be prepared to invest in the content of high value – posts, video, and infographics. One of the approaches in which we support clients is to recognize non-performing content and develop a plan for fixing it – generally known as ROT analysis.
5. Content Is Not Optimized
Content strategy is probably the simplest of concerns since it speaks to optimizing primary search engines. Specific things to check for are:
- Is the targeted keyword in the title tag
- Have you mentioned the targeted keyword in the H1 tag
- Is the target keyword consistently used in the webpage ‘s primary content area
- Is the main keyword used in Alt picture text in the webpage ‘s primary content region
- Does the content contain H2 tags (H1 tag subtopics) that include additional keywords relevant to them?
6. Over-optimized Content
On the flip side of unoptimized material is that which is over-optimized. Google has said adding a keyword a few times will help, but there is a point where adding the same keyword one more time has a negative effect not only the SEO rankings but also the user experience. We would recommend that you read the content out loud because if it doesn’t read in the same way you would usually write, you probably have over-optimized the content to the point of losing meaning.
7. Content is Duplicated
Duplicate material remains an issue faced by most websites. Duplicate content can cause search engines to become confused about which piece of content is the first version, or it can cause users to connect to different versions of the same piece of content, confusing the meaning of those links.
Internal Duplication: This occurs when the same piece of original content is found inside the same website on different URLs.
External duplication: It may occur when several websites view the same piece of content.
An SEO analysis provides a full summary of the activities in web safety and Optimization. In this blog post, investigating the top technical issues – and their solutions – is the best way to improve your SERP visibility quickly. It can have a hugely positive impact on your site’s user experience and SEO rankings.